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by Howard Bassuk and Kent Craven
Every
day, people who are otherwise, logical, practical and rational allow
themselves to be lured down the path of business ownership by false
promises. Some promises claim that there is no risk involved with the
business, or that there are money back guarantees. Others include
promises of a low acquisition cost combined with absentee ownership,
early retirement, etc.
“If
it sounds too good to be true, it probably is too good to be true.” Can
you remember how many times you’ve heard that sage piece of advice from
your parents and others when you were growing up?
Probably more times then you can count. Yet despite this warning having been given to us many times, it often goes unheeded.
Every day, people who are otherwise, logical, practical and
rational allow themselves to be lured down the path of business
ownership by false promises. Some promises claim that there is no risk
involved with the business, or that there are money back guarantees.
Others include promises of a low acquisition cost combined with
absentee ownership, early retirement, etc.
It’s hard to conceive of any business that has “no risk”.
Perhaps it exists somewhere, but we haven’t found it yet. And money
back guarantees, quick retirement, absentee ownership promises, etc.
while certainly not impossible, are the norm either. You should expect
to work hard in your business, and to devote your heart and soul to it.
That is the best guarantee you can give yourself!
Please don’t get us wrong. There are many businesses that you
can own that can successfully help you achieve the life and lifestyle
of your dreams. What we’re suggesting to you, is that the best way to
make that dream a reality is to keep that age old warning of “Caveat
Emptor… let the Buyer Beware” close at hand and focused in your mind.
It’s a big world, and the scope of businesses that you can own
is truly dizzying. There are literally thousands of business
opportunities, franchised or otherwise that are available to you, the
would-be entrepreneur.
Copyright 2005. All Rights Reserved
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