You’ve
made up your mind! You’re ready to reach out and take hold of your
life. You’re focused on realizing your hopes and your dreams. The
economy is good, inflation is low, interests rates are great,
unemployment is at a 25 year low, and most importantly, people are
buying!
An
honest look at yourself is crucial. You have to test every part of the
way you live and think. There are many questions that you must ask of
yourself. You’ve made up your mind! You’re ready to reach out and take
hold of your life. You’re focused on realizing your hopes and your
dreams. The economy is good, inflation is low, interests rates are
great, unemployment is at a 25 year low, and most importantly, people
are buying!
Is there anything else you should think about
before you buy? YES, there is! You need to look at yourself, the steps
needed to successfully get yourself into business, and the type of
business you are going to be part of. The business should be a good
one, and you should be good at the skills that the business most needs
its owner to have.
Starting any small business requires that
you have a host of strong personal traits. Probably the most important
of those traits is the drive to make it happen, or the “Fire in the
Belly”. Without this ironclad desire to get ahead, you may not succeed.
Ask yourself if you are willing to do “whatever it takes” to get your
business to succeed. If the answer is yes, you are well on your way to
real independence and freedom!
Many people have dreamed for
years of having their own business. Very often they are the hardest
workers and leaders in their jobs. Despite their hard work and
achievement, they never quite feel fulfilled. They often feel the money
they are paid doesn’t fairly compensate them for their contributions to
their company. Many times they find themselves disenchanted by what
they perceive as corporate politics and minutiae.
Regretfully,
wanting to own your own business is not enough. You also have to
possess the wisdom to see business ownership for what it really is. You
must be aware that you will probably have to work long hours, at least
at first. You will also need to be able to get along with your
personnel, handle money, and the assorted daily crises that every
business confronts.
To start your business, you must have both
the talent and the financial resources needed to make it work. You must
be able to look honestly at how much you are willing to invest. Simply
having enough money to start a business does not mean that you should.
You
have to determine how much money you are willing to put into your
business, and along with your family, you must determine what portion
of your net worth (your total assets minus your total liabilities) you
are comfortable investing. You could lose your investment, so you want
to be very careful.
If you want to finance part of the cost of
getting into a business, but you prefer not to use a commercial
institution like a bank or lease company, you may decide to borrow
money from your family, or find a partner.
While it may be a
challenge for your ego, bear in mind that one of the best sources of
funds to start a business can be from members of your own family.
Many
first time business owners get help from their families. If the
business becomes successful, the family glows in the knowledge that
they helped make it so, and if the business is not successful, family
tends to be more forgiving and understanding than a bank!
If
you are unable to finance your business startup on you own, and don’t
feel that outside financial institutions or your family are the right
places to turn for financial help, you may want to go into business
with a partner.
However, you must realize that you will not
only be splitting the investment cost, but also the profits, so the
business must be one that can support both partners adequately.
Additionally,
choosing a friend as a partner for mainly financial reasons can be very
tricky. If you decide to go into business with a partner, make sure
that your skills and personalities complement each other. Otherwise,
when faced with the pressures of running a business you may find that
the personalities of each partner conflict with the other. The result
can be that the both the business and the friendship suffer.
It’s
important to get into a business that utilizes the your strongest
skills. However, your business should not be one where you do the same
things you didn’t enjoy in your old job. Look for other opportunities.
For instance, you might very well have a hobby that you enjoy where you
could also use your best business skills, while you’re having fun!
You
might also consider a business where you hire the tradesmen or experts
with the technical know how to run the business, thus freeing you to
manage the business as a whole. If the new business is
multi-departmental, you can’t be expected to be an expert in every job
anyway, so you must bring in people who have the necessary expertise.
Be
wise: take a personal skill inventory. Be aware of your level of
competence in such fields as finance, marketing, accounting, human
resources, operations, advertising, technical, and all other areas of
your chosen business. Know your limits.
Don’t get hung up on
the idea that you have to be an expert in a specific business before
you can start it. In a franchised business, the franchisor will train
you how to run the business. Franchisors spend large sums of time and
money developing training programs to teach their franchisees who have
no previous experience in that business how to be successful.
As
you can see, an honest look at yourself is crucial. You have to test
every part of the way you live and think. There are many questions that
you must ask of yourself. Just a few of these questions should be:
- Am I willing to work long hours if my business needs me to?
- Can I manage financially until my business begins to make a profit?
- Do I honestly like this kind of work?
- Do I have the whole hearted support of my family?
- Am I personally like the people who are already successful in this field?
- Am I mature enough to own my own company?
- Do I want employees or am I better off with few or none at all?
- What kind of employees do I want: blue collar, professional, young, old?
- What am I good at? What am I bad at?
- What is my preferred working environment? Office? Home? Store?
- Am I searching for an absentee or semi-absentee ownership situation?
- Would I like my family to be involved in this business?
- What would happen if I failed?
One
could easily list dozens of questions just as pointed as these. If you
want to give yourself the best chance of being successful, your answers
must be the ones that are honest and right.
Analyzing yourself
can be quite complicated. However, when you start a business, not only
must you consider your own feelings, but you also must think about the
rest of your family. It is not just your money, but also theirs. It is
not just your future, but theirs too.
You may want family
members to be working partners. How do they feel about that? Or you may
want to separate family and business so they have no role in the
venture. How do they feel about that?
Owning a business is a
family event. Get them involved in the planning, and insist that they
stay involved in the final decision as to whether or not to start a
business.
Find a business that fits your needs, and those of
your family. Make sure that any business that you consider can
adequately satisfy both your financial and personal needs and wants.
Take
a few minutes and make a list of thing you really enjoy. Compare that
list to the business you are looking at. Will it really make and keep
you happy?
Even though you will want to enjoy running your
business, owning a business is not the same as pursuing a hobby. For
instance, an avid golfer who buys a golfing supply store may quickly
regret that decision. Retail businesses tend to be open on weekends and
at night, so retail hours might severely cut into the time that the
owner has to play golf himself!
To start your business
planning, create your own personal strategy. Create an “Entry
Strategy”, a “Long Term Strategy”, and an “Exit Strategy”. Your entry
strategy should look at and plan for your short term needs, and how to
get into business safely while positioning yourself for the long haul.
Next
focus on your long term strategy. Simply put, ask yourself where do you
want to wind up if you are successful? Then plan the elements needed to
make that happen. Look at what it will take to grow the business
successfully. Consider funding, manpower, and corporate structure
issues. Make sure you can maintain control as you grow.
Lastly,
think about an exit strategy. Plan for the day when you retire, and
think about whether this will be a good business to sell, or give to
another member of your family or firm. When done properly getting out
of a business can be as exciting as getting into it.
Taking a
long hard look in the mirror is crucial. Knowing what it?s going to
take to succeed and liking those things, will help you to be more
successful. If you enjoy your business you will work harder, longer,
smarter, and more productively. On top of that, your employees will see
you as an inspiration rather than just the guy with the whip.
Be
realistic when you are ready to make your choice. Make sure you have
done the best job you can of making your decision a good one. Before
you buy, ask yourself:
- Why you chose the particular business that you chose?
- Are you sure that it is the best choice for you??
- Did you choose this business because it is right or merely to satisfy your ego?
- Did you choose this business because it is good, or because it is glamorous?
- Are you sure you are going into business because you want to, and not because someone talked you into it.?
- Are you prepared for the both the good days and the bad days?
- Are you willing and able to do the hard work that come with every new venture?
With
the knowledge that you chose the business for the right reasons and in
the right way you are ready to set out on what could be the most
rewarding venture of your life.
Once you've decided to go into
business, but you realize you don't want to reinvent the wheel? You may
very well choose to join a franchise system.
In a franchise you
will get help from people who already know how to run that business.
You will deal with trainers, site specialists, financial people,
operations people, as well as other franchisees. They can all give you
the benefit of their knowledge as well as the knowledge gained by all
the owners who have come before you.
If you choose to be a
franchisee, make sure you like what franchising does. You will probably
need to be a team player, and will have to be comfortable with
following a set of rules.
Most people work best when given a
blueprint from which to work. In a franchised system, this blueprint is
the result of years of making mistakes, correcting them, and then
making sure they are not made again. For obvious reasons, avoiding
these mistakes can be enormously helpful to your ability to succeed in
business.
However, if you are the type of person who is not
comfortable following a set program and would rather create your own
set of rules, you probably will not want to be a franchisee. Realize
this about yourself before you buy, and choose another form of business
ownership.
Franchises can be like families. You can form
friendships that last a lifetime. But don?t buy it because you like the
people involved in it and are looking to make friends.
Also
remember that most franchisors make their money from royalties. The
more business that you do, the more money they get. As a result, they
will continue to search for ways to achieve greater results. This can
mean that you?re going to have to accept new ideas even if you don?t
always agree with them, or even if they're wrong!
Should you
own a business? By now you should have some insight into what it takes
to do so. Choose carefully, and wisely, and you could well be on the
road to prosperity, happiness, and great reward!
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